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Join us for On Topic: Turning AI into Business Advantage, presented by Porter Steel, moderated by Dave McMullen, President of Media Frenzy Global. This panel of experts, including Andy Hoyt of Aderant, Matt McKenzie of Meaningful AI, and Winnie Shen of Zeta Global, will explore how businesses can leverage AI to drive innovation, improve decision-making, and gain a competitive edge.

Moderator:

David McMullen is the President of Media Frenzy Global. Frenzy spreads contagious ideas for brands around the globe by delivering marketing and media strategies that get results.

He has been helping companies adapt and grow in a changing world by specializing in marketing, creative strategy, and innovation. Companies like Deloitte, MARS, Verizon, NCR, and many others have relied on Dave to put the right people on the right strategy for over 2 decades.

He has been featured on 60 Minutes, NPR, CNN, CNBC, FOX News, and numerous national publications and was named the American Marketing Association's Atlanta Marketer of the Year.

Dave was the Gwinnett Chamber’s Pinnacle Small Businessperson of the Year, and his leadership has led his companies to be listed on the Inc. 5000 list of fastest-growing companies 7 times.

He served as the President of the Atlanta Entrepreneur Organization and is a graduate of EO’s Entrepreneurial Masters Program at MIT.

Panelists:

Andy Hoyt serves as Chief Technology Officer at Aderant, where he leads the company’s technology strategy and product roadmap with a strong focus on driving innovation, advancing engineering practices, and delivering best-in-class solutions to the market.

Prior to joining Aderant, Hoyt was Chief Technology Officer and Vice President of Engineering at NCR Corporation. During his four-year tenure, he spearheaded the implementation of an API-first strategy that centered on client needs, enabling greater flexibility, expanded capabilities, and new opportunities for growth.

Hoyt joined NCR after a 17-year career at IBM, where he rose from entry-level roles to Vice President. In his final role, he led API Management and Gateway functions for IBM’s cloud business, as well as its broader developer experience. Throughout his time at IBM, he guided cross-functional teams spanning engineering, testing, support, product management, and cloud operations to deliver leading software solutions across both on-premise and as-a-service environments.

He resides in Atlanta with his wife and three children and enjoys keeping up with their many activities—from horseback riding to swimming to dance. In his free time, Andy is an avid fan of football, baseball, and basketball.

Matt McKenzie is a technology entrepreneur, AI strategist, and CEO of Meaningful AI.

While still a student at Vanderbilt University, he began his career as a systems administrator and went on to co-found Alloy Digital, where he led the build and launch of hundreds of apps and digital experiences—including platforms reaching over 1M monthly visitors.

Over his 25-year career, he has led AI, data science, and software development initiatives for Toyota North America, Blue Cross Blue Shield, Nucor, JM Family/Southeast Toyota, and Kimberly-Clark.

Certified in AI Business Strategy from Johns Hopkins University’s Whiting School of Engineering and in AI on Cloud, Matt blends technical depth, business strategy, and behavioral science to help enterprises adopt AI and deliver measurable outcomes.

Winnie Shen brings over 15 years of experience at Zeta Global, where she currently leads the Applications team within the company’s Data Cloud division. A strategist at the intersection of data, AI, and marketing, Winnie is known for building innovative, real-time intelligence products that empower brands to acquire, grow and retain their most valuable customers.

At Zeta Global, Winnie is a cornerstone of product innovation — both as a subject matter expert demystifying Zeta’s complex data ecosystem for marketers, as well as the driving force behind products that power Zeta’s intelligence suite.

After earning her MBA with Distinction from NYU Stern and a BS in Biology with a Communication minor from Cornell University, Winnie played a foundational role in establishing Zeta’s global data management infrastructure, helping the company expand internationally in its early years.

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On Topic: Turning AI into Business Advantage, presented by Porter Steel