Customer behaviour is shifting faster than most businesses realise — and AI is accelerating that shift in ways that are reshaping how people discover, evaluate, and ultimately choose who they buy from. Attention is fragmented, trust is harder to earn, and the path to purchase looks nothing like it did even a few years ago

In this session, Sarah Tourville will break down how the modern buyer journey is changing and show you how to adapt. You’ll learn how AI is influencing decision-making, why visibility now starts long before a sales conversation, and practical ways small businesses can build trust, relevance, and credibility in an evolving marketplace.

Attendees will leave with clear, actionable insights on how to stand out and grow with confidence in 2026.

About the Speaker:

Sarah Tourville is the Founder & CEO of Media Frenzy Global (FRENZY), an award-winning communications and AI-powered marketing agency helping B2B brands stand out in an increasingly complex buyer landscape. With a career that began in London launching Expedia across Europe, the Middle East and Africa — and later leading communications for Motorola across 12 countries — Sarah has spent more than two decades at the forefront of how technology, media, and customer behaviour evolve.

After moving to the U.S. and building FRENZY across two continents, she has advised hundreds of brands on how to earn trust, build visibility, and navigate the modern buyer journey with clarity and credibility. A Forbes contributor, podcast host of Taking Flight and The Media Frenzy, President-Elect for Entrepreneurs Organization of Atlanta and Head of Programming for AMA Atlanta, Sarah is known for her global perspective, bold storytelling, and ability to translate emerging trends — including the rise of AI — into practical action for business leaders.

Questions? Contact Manager, Small Business Services, Candy Rodriguez via email at crodriguez@gwinnettchamber.org

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Elevate Business Series: Earning Trust in the AI Era