OUR STORY

A Journey Shaped by Change, Curiosity, and Community

Our 15-year entrepreneurial journey began while we traveled across the United States during Nate’s active-duty service in the Air Force. Experiencing new cultures, communities, and small businesses from Ruidoso’s artisan shops to Honolulu’s lively farmer’s markets, we saw firsthand how these businesses were more than storefronts; they were stories, legacies, and anchors of their communities.

That perspective strengthened our desire to create work that helps small businesses succeed. In 2019, we launched P&P Creative Studio and have since partnered with more than 70 entrepreneurs, supporting solopreneurs, small startups, and growing brands across the country.

OUR EVOLUTION

Empowering Vision Through Strategy, Design, and Insight

As we evolve from P&P Creative Studio into Novulty, our mission remains the same: empower businesses with clarity, strategy, and design rooted in research (not guesswork).

Our foundation blends creative excellence with marketing analytics, giving clients a rare balance of artistry and data-driven insight. This fusion has shaped Novulty into a research-first branding and marketing agency serving retail owners, service providers, and online entrepreneurs ready to grow with intention.

Our sister company, EngageHub, extends this mission by providing a streamlined CRM and automation platform that helps businesses strengthen engagement, improve follow-up, and operate with greater consistency and confidence.

Together, Novulty and EngageHub exist to help entrepreneurs build stronger brands, smarter systems, and sustainable growth, so they can remain the heartbeat of the communities they serve.