Session 3 – Marketing Plan
In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.
"Marketing Plan" is the third module in our comprehensive five part SimpleSTEPS workshop program. Attend the complete series of workshops to help you test your new business idea and get you started on the right path. Free one-to-one mentoring is also a part of the workshop process.
Simple Steps for Starting Your Business is a multi-session training program developed and offered exclusively through SCORE, Counselors to America’s Small Businesses.
This program was designed at a national level for people who have started, or are considering starting a small business, but need to do a little leg work, paperwork and feasibility research.
Attend as many (or as few) of the sessions as you need. Sessions do not need to be completed in order.
ABOUT THE PROGRAM SERIES
Session 1 – Start-up Basics Two dates available: Oct. 23, 2014 or Jan. 27, 2015
SCORE breaks down what could be an overwhelming task into manageable pieces, focuses on the essentials and provides specific action steps to get you started.
Session 2 – Business Concept Two dates available: Dec. 2, 2014 or Feb. 12, 2015
Receive step-by-step guidance on identifying your target markets, describing your products and services and researching your competition to determine your concept's feasibility..
Session 3 – Marketing Plan Two dates available: Dec. 16, 2014 or Feb. 24, 2015
In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.
Session 4 – Financial Projections Two dates available: Jan. 6, 2015 or Mar. 12, 2015
Through hands-on instruction, learn how to forecast sales revenue and build solid, pro-forma financial forecasts. Discuss sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and organizing all of your financial information.
Session 5 - Funding Sources Two dates available: Jan. 22, 2015 or Mar. 24, 2015
How will you finance your business? Learn about sources of funds, accounting the six Cs of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. Hear directly from a bank loan officer how banks assess the merits of business plans and loan applications.
Session I: No charge
Sessions 2-5, Individual Sessions: $50, Complete Series: $125
REGISTER NOW button will take you to the SCORE Atlanta registration system.
Use code GCC48 for a 20% Gwinnett Chamber discount