Creating a Hollywood Style Employer Brand
Employer branding has always been a part of corporate culture, but in the past few years has evolved from a passive character to the dynamic focal point of talent attraction and employee engagement. New media and technology have transformed communication between companies and people, creating a deeper and more authentic dialogue throughout the “people process”.
Marketing is the new human resource for organizations with the ability to create-web based commercials and disseminate their story to millions of people with a single click. The ability to see inside a company has been drastically altered and the requirement for transparency and authenticity is critical.
Hollywood is globally synonymous with creating visually appealing stories and telling them in memorable and compelling ways. A company’s story is told by employees past, present and future, which is why the script is important.
Technology and new media such as social networks, talent community platforms, mobile and the web have given new life the company story. Human resources must think like marketers and produce an accurate and fascinating story.
Join us as we learn:
• How to create an employer brand story and utilize in the talent process
• What is a talent community and the best practice for growing and nurturing
• How employer brand goes beyond talent acquisition and is part of engagement, on-boarding and retention
About the Speaker: Alex Putman
Alex Putman is an entrepreneur, author, speaker and modern day digital storyteller. After years of building global talent acquisition and employer branding teams for Fortune 500 through start-ups he started MUZE, a recruitment marketing and employer branding agency.
He currently serves as the EVP of Marketing for SHRM-Atlanta and sits on the advisory board for the Strategic Recruitment Summit. He has been interviewed and quoted by several media outlets including; Society of Human Resources (SHRM), Atlanta Business Chronicle, Atlanta Journal Constitution, Workforce Magazine, Dice.com, Monster.com and Talent Management Magazine. His book “Size Matters” discusses how to build a personal brand with social media and utilize in the job search.
Alex is a graduate of The University of Alabama with a Bachelor’s of Science in Marketing and minor in Public Relations.
Date: Wednesday, December 10th, 2014
Location: The 1818 Club
Cost: Free for Human Resource Management Association members;
$35 for Gwinnett Chamber non-HRMA members. All no-shows will be billed. Walk-ins are not guaranteed a seat.
Contact Rachel Jeffers at 770-232-3000 or firstname.lastname@example.org.