Learn how to effectively market your product, your service and yourself in order to grow a successful business or kickstart a new one. This highly-interactive three-session boot camp provides real life lessons and a solid foundation for the marketing process, from understanding the importance of a brand and how to use it, to targeting customers and the most cost effective ways to engage them. Small businesses don’t have big budgets, and this boot camp will arm you with low- and no-cost ways to help your small business find success in today's ever-changing marketing landscape.

Registration is now open, but limited to the first 100 registrants in order to facilitate intimate, personal instruction during our breakout sessions.

SCHEDULE & TOPICS

12:00 - 12:30: Attendee check in. Lunch & Networking

12:30 - 12:40: Welcome (Room 165)

12:40 - 1:50: Kickoff General Session: The Power of a Brand (Room 165)

1:50 - 2:00: Break/Go to Breakout Sessions

2:00 - 3:10: Breakout Session I (choose from three workshops)

Personal Branding - Professional Success (Room 107)
Rethinking Your Engagement Marketing (Room 108)
Using Data To Target Ideal Customers (Room 109)

3:10 - 3:20: Break/Go to Breakout Sessions

3:20 - 4:30: Breakout Session II (choose from three workshops)

Increase Profits With Social Media (Room 107)
Crafting Your Business Story (Room 108)
Free Tools To Drive Traffic To Your Website (Room 109)

4:30 – 4:45: Wrap Up Session: Just Do It - Putting It All Together (Room 165)

SESSION DESCRIPTIONS

12:40 - 1:50 p.m. General Session (all attendees)

THE POWER OF A BRAND (Room 165)

Presented by: Red Clay Interactive

VP/Creative Director Brett Compton & VP/Strategy Tim Zack

The secret to growing your business has nothing to do with what you sell. This workshop will explain how to use your brand as a business strategy. Understand what a brand is and why it matters, how to define your brand and how to use your brand to grow your business.

2:00 - 3:10 p.m. Breakout Session I (choose from three workshops)

PERSONAL BRANDING - PROFESSIONAL SUCCESS (Room 107)

Presented by: Gregg Burkhalter - "The LinkedIn Guy"

In today’s business world, it’s extremely important to have a strong personal brand. LinkedIn is the digital home of your personal brand and it will be for your entire professional career. Learn how to create a solid LinkedIn profile and use LinkedIn to build your brand and grow your business. “Your brand is not what you say you are, it's what others say you are."

RETHINKING YOUR ENGAGEMENT MARKETING (Room 108)

Presented by: Demming Bass, Southeast Regional Director - Constant Contact

This workshop will show you how and why you need to think and act differently in your marketing. You’ll learn what real marketing is (and isn’t); how marketing has changed in ways that benefit small businesses; how to flip the marketing funnel; and what the Engagement Marketing Cycle is and how to leverage it.

USING DATA TO TARGET IDEAL CUSTOMERS (Room 109)

Presented By: Atlanta Journal-Constitution

In business, understanding the characteristics, attitudes and behaviors of the “primary customer” is crucial for a successful marketing campaign. Companies that fail to consider which audience is most likely to become their loyal customers miss out on valuable growth opportunities. This workshop will show you how to use data you already have to target your ideal customer.

3:20 - 4:30 p.m. Breakout Session II (choose from three workshops)

INCREASE PROFITS WITH SOCIAL MEDIA (Room 107)

Presented by: Audra Wallance, MBA - YFusion, LLC

Are you seeing the results you want from your social media marketing? Learn how to use social media marketing to grow your list, promote your services and generate income. We’ll discuss your goals, show you how those translate these into online strategies and determine what tools and networks can help you achieve results and finish the year strong. You’ll walk away with specific tactics that your organization can implement right away.

CRAFTING YOUR BUSINESS STORY (Room 108)

Presented by: A.C. Chan - Power Slide LLC

Stories are great tools for marketing your business. A well-crafted story makes it easier for people to remember and share word of your business. Learn the basic elements of good story creation.

FREE TOOLS TO DRIVE TRAFFIC TO YOUR WEBSITE (Room 109)

Presented by: John Lehmberg, Make It Loud

This workshop exposes the learners to specific free tools that help you to market your website effectively and teaches you how to use them.

4:35 - 4:45 p.m. Wrap-up Session (all attendees)

Just Do It - Putting It All Together (Room 165)

Admission: Chamber Members: $15, Coalition Members: $20, Non Members: $25

Lunch is included

For more information please contact Stephanie Sokenis, Director, Small Business Development, 678-672-2562, or Stephanie@GwinnettChamber.org

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Small Business MARKETING Boot Camp