“Half the money I spend on marketing is wasted; the trouble is I don't know which half.” ~ John Wanamaker (1838-1922)

Creating a marketing strategy for your small business can be daunting. Marketing your business involves more than an amazing storefront, nice signage, a well-designed website and a blanket of ads across your local market.

You need a strategic plan that includes tactics and tools that are precisely targeted to the audience that you’re trying to attract. Learn proven ideas and innovative strategies designed to help you get more customers, grow your sales and save time.

In this workshop, you will receive a marketing planner that contains everything you need to keep your business on track for the next week, month, and year.

What you will Learn:

Where to Start - You will complete a one page worksheet to assess your current marketing efforts and help you determine where to get started
Identify Your Target Market (Who) – Complete a 20-minute exercise to define the key attributes of your ideal customer
The Right Message at the Right Time (What & When) - Webinars, Seminars, free trials, discounts, eBooks, Newsletters - learn what and when different types of content are most effective
Wowing Your Clients - 50 things you can do to wow your existing customers.

About the Speaker

Steve “Kaz” Kasinetz Is the author of Perpetual Marketing, how to build a movement of fans, buyers, and believers. Illustrated through a collection of powerful stories curated from over 200 small business owners, Perpetual Marketing highlights the strategies and powerful successes that have been achieved by way of empowering clients and employees to spread moving messages about business brands and missions. Taking the wealth of knowledge obtained from over 20 years of corporate and agency CRM experience, Kaz founded the Atlanta-based consulting firm Kazmania, Inc. a boutique digital agency that provides small businesses with strategic growth solutions, marketing automation tools, killer content, brand development and application support.

Kaz is also the editor-in-chief of SmallBiz Magazine – a magazine dedicated to helping small businesses focused in 4 key areas: Sales & Marketing, Strategy, People, and Finance.

Kaz is very involved in the Atlanta entrepreneurial community. He has served as a mentor for TYE (TiE Young Entrepreneurs) and Junior Achievement. He is also the Sponsorship Chairman for the Atlanta Chapter of Entrepreneur Organization Accelerators. Kazmania also serves as the official Digital Agency for the Atlanta Entrepreneurs Organization Accelerator Program.

Kaz earned a Computer Science and Mathematics degree from Penn State University and his MBA in Finance from Carnegie Mellon University. A Philadelphia native, he resides in the Virginia Highlands neighborhood of Atlanta, Georgia with his wife Carole .

When he’s not working with companies helping them grow or educating people about the power of inbound marketing, he can be found somewhere near water hanging out with friends and family.

Lunch is included.

Please contact Stephanie Sokenis, Director, Small Business Development with any questions.

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Small Business - Eat & Educate Workshop: "The 5 W's of Marketing (Where, Who, What, When, Wow!)"