The 7 Steps to a More Structured Social Media Strategy

The question is not IF you should be on social media. The question is, “What should I be doing once I’m there?” It can potentially be overwhelming and feel like a total waste of time.

In this presentation you'll learn about the steps you can take to provide more structure to your social media efforts. You will leave with a framework to build out your own social media strategy.

Tactics are meant to fail. Strategy is there for the long haul.

About Our Presenter

For the past 18 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as naming, corporate identity development, video, web, print, trade show, digital marketing, and event design.

His new focus is on small businesses, and how he can bring extensive experience, structure, and a proven process to help them clarify their message, develop their brand, and drive quality traffic. Skot’s heard story after story of small businesses feeling lost or taken advantage of by fly-by-night “marketing companies”. He’s here to be their advocate and empower them to build something they can be proud of.

In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. He frequently sits on design panels and mentors students. Skot has also traveled to different cities in the U.S. to conduct communication training, and speaks about the value of branding and how it pertains to us as individuals, families, and businesses.

You can read some of Skot’s thoughts at his blog, www.thoughtsofabrandstrategist.com.

You can also visit www.multipleinc.com to see more of the brand and design work.

Breakfast is included.

Please contact Stephanie Sokenis, Sr. Director, Membership Services & Small Business at SSokenis@GwinnettChamber.org or 678-672-2562, with any questions.

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Small Business - Eat & Educate Workshop: "Problem: Your Social Media Strategy Has No Strategy"