Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, this session will explore the variety of marketing opportunities available with social media. From identifying your customers, knowing where to find them and what to say, to understanding how paid advertising works on social media, join us for this workshop and learn how to:

Create, manage and measure a successful social media marketing program.
Use social media in a variety of marketing strategies; video, branding, digital media and more.
Comprehend how social media paid advertising works, the cost and when you should be using it.
Define and locate your target audience.
Develop compelling messaging that will appeal to your audience and yield the best results.

About the presenter: Jordan Sandler is the founder and sole proprietor of Frenik Marketing Group. He founded the business as a class project at The University of Georgia in 2013. His goal for the firm was to use technology to increase revenue and generate new business for his clients. Over the past 4 years, he has grown Frenik into one of the largest marketing and technology development firms in Metro-Atlanta. Frenik implements what they call ROI-based marketing, with their strategies focusing on delivering maximum return for their clients. Jordan has stayed close to his roots in Gwinnett County, where he was born and raised, and still finds time on Saturday afternoons to spend time with family and watch Georgia Bulldogs football. Outside of work, Jordan enjoys golfing and spending time outdoors with his dog, Kash. Lunch is included.

Please contact Stephanie Sokenis, Sr. Director, Membership Services & Small Business at SSokenis@GwinnettChamber.org or 678-672-2562, with any questions.

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Small Business - Eat & Educate Workshop: "Demystifying and Strategizing Marketing Opportunities with Social Media"