About This Workshop

There are many ways to keep your customers satisfied and loyal.

Among them:

Attractive pricing
Quality products
Easy parking
Comfortable environment
Favorable return/exchange policies

Yet there’s a factor that’s far more significant in making customers happy, even delighted and thrilled to buy from you: the captivating customer conversations you and your employees can have with buyers.

This workshop explores 25 company/customer interactions, identifies what we should not say to customers—and, more positively, recommends what we should say instead.

What You Will Learn:

The 25 taboo words and phrases that anger customers
The 25 terrific words and phrases that make customers become “raving fans”
An extremely effective 5-step method for remembering a customer’s name
Stephen Covey’s 5 levels of listening
The customer service strategy called noncommittal listening

About the Seminar Director: Bill Lampton, Ph.D.

President, Championship Communication

Bill Lampton, Ph.D.—the “Biz Communication Guy”—helps companies identify their major communication problems and find solutions to them. Additionally, he coaches leaders who want to become highly confident, persuasive speakers. He began his professional career teaching Speech Communication at the University of Georgia. Then he spent 22 years in management at the vice presidential level, where he gained first-hand experience in solving corporate communication problems. Since 1997, he has headed his company, Championship Communication. His top-tier client list includes Gillette, Procter and Gamble, Celebrity Cruises, Ritz-Carlton Cancun, University of Georgia Athletic Association, Georgia Department of Labor, and the Missouri Bar. For additional information, visit his Web site: http://bizcommunicationguy.com

Doors open at 8:45 AM for a light breakfast (included), and the program begins at 9:00 AM

For more information or partnership opportunities, contact Stephanie Sokenis, Dir., Small Business Development, 678-672-2562, Stephanie@GwinnettChamber.org

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Small Business - Eat & Educate Workshop: "Captivating Customer Conversations: 25 Things NOT To Say To Customers—and What To Say Instead"