SCORE Presents: Simple Steps For Starting A Business

Session 3 – Marketing Plan May 14, 2015

In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.

More information on the complete SimpleSTEPS™ series can be found at http://atlanta.score.org/node/146646

Doors Open at 5:00 PM for registration.

Seating is limited, so please be sure to register using the register button on this page. Please note that in doing so you will be taken to the SCORE registration system.

About the Simple Steps Series
Simple Steps for Starting Your Business is a multi-session training program developed and offered exclusively through SCORE, Counselors to America’s Small Businesses.

This program was designed at a national level for people who have started, or are considering starting a small business, but need to do a little leg work, paperwork and feasibility research.

Information and dates for the complete series

Session 1 – Start-up Basics April 28, 2015 ***** COMPLIMENTARY ******

SCORE breaks down what could be an overwhelming task into manageable pieces, focuses on the essentials and provides specific action steps to get you started.

Session 2 – Business Concept May 7, 2015

Receive step-by-step guidance on identifying your target markets, describing your products and services and researching your competition to determine your concept's feasibility..

Session 3 – Marketing Plan May 14, 2015

In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.

Session 4 – Financial Projections May 28, 2015

Through hands-on instruction, learn how to forecast sales revenue and build solid, pro-forma financial forecasts. Discuss sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and organizing all of your financial information.

Session 5 - Funding Sources June 3, 2015

How will you finance your business? Learn about sources of funds, accounting the six Cs of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. Hear directly from a bank loan officer how banks assess the merits of business plans and loan applications.

Attend as many (or as few) of the sessions as you need. Sessions do not need to be completed in order.

Session I: No charge

Sessions 2-5, Individual Sessions: $50, Complete Series: $125

REGISTER NOW button will take you to the SCORE Atlanta registration system.
Use code GCC48 for a 20% Gwinnett Chamber discount

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Simple Steps for Starting A Business - Marketing Plan