SIMPLE STEPS TO

STARTING A BUSINESS

5-MODULE TRAINING PROGRAM

About the Simple Steps Series

Simple Steps for Starting Your Business is a multi-session training program developed and offered exclusively through SCORE, Counselors to America’s Small Businesses.

This program was designed at a national level for people who have started, or are considering starting a small business, but need to do a little leg work, paperwork and feasibility research.

More information on the complete SimpleSTEPS™ series can be found at http://atlanta.score.org/node/146646

Doors Open at 5:30 PM, and each session runs from 5:45 PM - 8:45 PM

Seating is limited, so please be sure to register using the register button on this page. Please note that in doing so you will be taken to the SCORE registration system.

Module Information and dates for the complete series:

Module 1 – Start-up Basics: January 20, 2016 ** COMPLIMENTARY **

SCORE breaks down what could be an overwhelming task into manageable pieces, focuses on the essentials and provides specific action steps to get you started.

Module 2 – Business Concept: January 26, 2016

Receive step-by-step guidance on identifying your target markets, describing your products and services and researching your competition to determine your concept's feasibility.

Module 3 – Marketing Plan: February 2, 2016

In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.

Module 4 – Financial Projections: February 9, 2016

Through hands-on instruction, learn how to forecast sales revenue and build solid, pro-forma financial forecasts. Discuss sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and organizing all of your financial information.

Module 5 - Funding Sources: February 16, 2016

How will you finance your business? Learn about sources of funds, accounting the six Cs of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. Hear directly from a bank loan officer how banks assess the merits of business plans and loan applications.

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Attend as many (or as few) of the sessions as you need. Sessions do not need to be completed in order. All classes are taught by certified SCORE mentors, and all registration fees are collected by SCORE Atlanta.

Module I: No charge

Module 2-5, Individual Sessions: $50, Complete Series: $125

REGISTER NOW button will take you to the SCORE Atlanta registration system.

Use code GCC48 for a 20% Gwinnett Chamber discount

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Simple Steps for Starting A Business - Marketing Plan (Module 3) Presented By SCORE