You may have customers and members, but does your business or nonprofit have Raving Fans?

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.

This special half-day conference will help make sense of the noise. In just over 4 hours you will learn from some of Metro Atlanta’s top small business marketers on how to make the most of the combination of email, social media, and content creation for your business or nonprofit. You’ll leave with real-world examples, strategies, tactics, and tools that will make an impact right away.

Registration is now open, but limited to the first 130 registrants to facilitate intimate, personal instruction during our breakout sessions. We’ll be adding more information soon and look forward to seeing you at the University of Georgia – Gwinnett Campus on September 17th!

SCHEDULE & TOPICS

8:00 – 8:30: Registration & Breakfast

8:30 – 9:30: Kickoff General Session: The New Rules of Marketing – Rethinking your Engagement Marketing to Create Raving Fans

9:30 – 9:45: Break/Go to Breakout Sessions

9:45 – 10:45: Breakout Session I

Build A Customer Loyalty Program with Auto Responders
60 Ways to Grow Your List
The Power of Email Marketing for Realtors
Free tools to market your website effectively

10:45 – 11:00: Break/Go to Breakout Sessions

11:00 – 12:00: Breakout Session II

Getting Started with Email Marketing – The Right Way
30 Days of Outstanding Content, Speaker
Content Marketing
tbd

12:00 – 12:30: Wrap Up Session, Prizes & Giveaways Just Do It - Putting It All Together

SESSION DESCRIPTIONS

Kickoff General Session:

The New Rules of Marketing – Rethinking your Engagement Marketing to Create Raving Fans

Speaker: Demming Bass, Constant Contact Regional Development Director

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

During this kickoff presentation, attendees will learn:

What real marketing is (and isn’t).
How marketing has changed in ways that benefit small businesses.
How to flip the marketing funnel
What the Engagement Marketing Cycle is and how to leverage it.

This kickoff session will show you how and why you need to think and act differently in your marketing. At the conclusion of this session, attendees will then attend a diverse group of breakout sessions by local experts to see how to put the principles of engagement marketing into practice in creative and effective ways.

Breakout Sessions

Build A Customer Loyalty Program with Auto Responders

There are many online customer loyalty programs to choose from but often times small businesses realize that their brand really wouldn't benefit from the cookie cutter programs.

In this presentation you will learn how to use Constant Contact surveys and autoresponders to build a robust customer loyalty program to keep those customers coming back for more.

60 Ways to Grow Your List

It's time to grow your contact list!

Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.

Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today!

We will cover:

Why someone should join your contact list and what’s in it for them
How to ask people to join your list "face-to-face"
How to use social media to grow your list
How to grow your list on your website or blog
How to use print material to get people to sign up
How to use events to help grow your list
How to use incentives and giveaways to grow your list

The Power of Email Marketing for Realtors

While designed for Realtors and using real Realtor examples, this session is helpful for any small business wanting to know how to make their email campaigns more effective. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives, and specific tips to get your emails opened, read, and acted on.

ou’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.

Getting Started with Email Marketing – The Right Way

New to Email Marketing or ready to finally take it seriously and learn exactly how to create great emails, drop in pictures, and text, upload and manage list, and analyze the reports of who opened, read, and acted on what? In this session, we'll show you!

We will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical 2-hour session, you will learn the basics so you can get going with your own email marketing, including:

Setting up your Constant Contact account
Creating an email campaign and editing a template
Branding your emails with your logo, colors and photos
Importing your email list into your constant database
Getting new subscribers by adding sign-up boxes to your website and emails
Tracking and interpreting your results

This brief seminar is suitable for anyone new to Constant Contact, or who just wants a hand learning how to use our products. Some general knowledge of email marketing practices and concepts may be helpful.

30 Days of Outstanding Content

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of businesses and organization. Coming up with content for email communications is one of the biggest marketing challenges facing small businesses and nonprofits today. But what most people don’t realize is that there is content all around them.

In this session participants will learn:

What to write about
Where to find resources
How to take your emails to the next level

Increase Profits and Get More Customers with Social Media

Are you seeing the results you want from your social media marketing? Learn how to use social media marketing to grow your list, promote your services and generate income. We'll discuss your goals; show you how those translate into online strategies, and determine what tools and networks can help you achieve results and finish the year strong.

You'll walk away with specific tactics that your organization can use right away.

You will learn:

How to incorporate your social media efforts with other marketing and revenue efforts.
How to create an editorial calendar for social media.
How to use the content you already have to build brand loyalty, generate revenue, increase your search traffic and drive more customers to your website.
Free tools to make you look like a superstar online!

Admission: Chamber Members: $20, Non Members: $30

All attendees will receive a Free Demo Account & Start Up Coaching!

Existing Constant Contact Customers: Complimentary Admission

Includes a continental breakfast

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Create Raving Fans - 1/2 Day Engagement Marketing Conference